The most popular e-commerce platforms. Which one to choose?

1 December 2020

In the face of the global pandemic, many stationary businesses had to adapt to the intensely changing market. To survive, stationery stores have started expanding to the Internet.
There are many aspects to consider when setting up your first e-shop. On the one hand, strategy, appropriate marketing, knowledge of the industry, catchy name, and interesting visual identification are extremely important. On the other hand technical aspects, such as software and payment system. Meet the most popular e-commerce platforms.

If you are still considering moving your business online, below you will find an overview of the most popular ready-made e-commerce platforms on which you can create an online store.

A free e-commerce platform that operates nearly 30% of online stores from around the world. There are 2 versions available for the Magento platform. Magento OpenSource – a free version, and Magento Commerce – paid version. Magento OpenSource is the perfect choice for mid-size online store owners who are broadly thinking about developing their business and expanding their store in the future. The second option, Magento Commerce, is a powerful engine adapted to the most extensive online stores, where non-standard add-ons and functionalities as well as other advanced systems are added to facilitate the operation of large sales platforms.

The platform offers a wide set of sales and marketing functions as well as an extensive module of sales reporting and analysis of customer activities. The websites of Magento stores can be easily optimized for SEO. It also offers mobile versions and payment modules.

The disadvantages of Magento include the fact that it uses a lot of resources and causes a lot of loads. Therefore, if you decide to use Magento, remember that it requires quite strong servers to run quickly and efficiently. It has a rather complicated architecture and an extensive sales support system. It makes the installation of the store and the implementation of products quite complex. The development and implementation of individual changes require knowledge and experience, which is ultimately associated.

Presta Shop
Free e-Commerce platform was designed for small and medium-sized stores as well as novice store owners. It is perfect for shops with a limited number of products. It is characterized by quite good performance thanks to the page indexing system.

Prestashop is all about the good performance and the lack of high server requirements. The system is easy to install and smart templates make it easy to modify the appearance of the store even for inexperienced users. It allows you to connect a blog or a static CMS, supporting marketing activities. Prestashop does not have such extensive scaling capabilities as Magneto. In the case of large stores, the application is much worse than Magento.

Open Cart
Open Cart is an interesting alternative to Prestashop. The platform is suitable for both beginners and advanced to operate stores, even with a large number of products. The application is much less heavy on the server than Magento or Prestashop.

A characteristic feature of the Open Cart is its intuitive and easy-to-use administration panel. The platform can serve quite large stores in terms of the number of products. The downside of Open Cart are plugins that often don’t work with the updated version of the platform.

It is one of the most popular free add-ons for the WordPress platform, enabling intuitive and easy-to-use creation of an online store using a CMS. The perfect tool for novice store owners who use websites built on the WordPress platform. With a few clicks, you can add sales functionality by offering a small set of products.

The main disadvantage of WooCommerce is that it is not an independent eCommerce platform but a WordPress plugin that was designed for slightly different purposes. With a large number of products, the store’s performance degrades and requires frequent optimization.

The choice of the platform depends on the seller’s needs and its efficiency in handling e-commerce platforms. If you want full control and you can efficiently navigate the programming environment, it is best to choose the Magento system. If you are looking for a solution for a new small online store, we suggest Prestashop. For people who want to not only run a shop on their website but also build a community and write articles about products, it is best to invest in WooCommerce.

If you are still wondering how to move your business to the virtual world, contact us! We will help you create a professional online store. We will take care of technical aspects, such as software, payment, and inventory system. Write to us, and you will receive professional help!

Still, thinking about creating a mobile app for your enterprise? Read our earlier post here ->